Gloria Viramontes - Co-Founder/Senior Stylist



If leaving her mark on society was only defined by what she’s done in the salon, Gloria would be as accomplished as anyone in the country. Specializing in color, she has been helping both women and men look amazing since she was in her teens. With advanced education from Vidal Sassoon and a seat on Aveda’s national advisory board, specifically to help them understand the needs and styles of Latinas’ hair, her passion for beauty is unmatched. But Gloria’s mark is also felt on our community. Having served on advisory and development boards for noted organizations such as St. Clements's School and Avance, as well as the Junior League, she’s known for her enthusiasm when it comes to being an active, and productive volunteer member of society. Her enthusiasm translates into working with the team at WestEnd to keep the salon involved in the community. Gloria considers herself a “people person.” Ask anyone who knows her, and they’ll tell you that’s more then a cliché, it’s her way of life.

luis rodriguez